The 2020 US election is right around the corner, and Nike is here to reiterate that your voice counts. The sportswear brand shared its new voting campaign today, encouraging everyone to vote in the upcoming election.
The Hiro Murai-directed film, titled You Can’t Stop Our Voice, is narrated by actress Regina King, who proclaims that you don’t have to be a star to have a voice. LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’ja Wilson, Tim Anderson, and other athletes then feature in the visual, which is ultimately aimed at increasing voter participation.
Nike has also partnered with Lyft to offer customers discounted rides, so those in select areas that have historically had a tough time getting to the polls can make it to voting locations more conveniently. This comes in addition to the company’s commitment to Time to Vote, which places an emphasis on voter participation in US elections, a partnership with Rock the Vote to create a platform for people to register to vote, and a partnership with When We All Vote to provide information and resources on how to vote.
You can learn more about Nike’s US election initiatives here and brush up on everything you need to know about voting here.
Press play below to watch Nike’s new voting campaign.