Pascal Siakam has made it a point to honor his values and heritage as he rises to NBA stardom and Toronto’s idol status.
In Canada and Cameroon, where he was born, Siakam, a former winner of the NBA Cares Community Assist Award, continues to work toward the goal of promoting education and opportunity as routes to greatness.
He has worked tirelessly to help children and teenagers realize their full potential through literacy, life skills, and sports, all in the name of education. Sneakers, another one of Siakam’s passions, have served as the latest platform for showcasing those efforts.
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By teaming up with The Kickback Foundation and donating $30K in cash and 30 pairs of sneakers in early 2022, Siakam’s own not-for-profit, The PS43 Foundation, made an official announcement on Wednesday.
Having come from humble beginnings in Africa, where sneakers were scarce and hard to come by, I couldn’t be happier to support a cause that exemplifies ambition at the highest level,” Siakam said in a press release. Life is all about helping each other, especially our youth, in any way we can.
Through sneaker culture and other non-traditional means, the Kickback Foundation aims to engage and educate young people from diverse backgrounds in Toronto’s underserved communities.